| 000 | 00978nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s1996##################000#0#eng## | ||
| 020 | _a9780805813913 | ||
| 022 | _a95019673 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 THO | ||
| 245 |
_aIntegrated communication : synergy of persuasive voices _cedited by Esther Thorson, Jeri Moore |
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| 260 |
_aHove ; East Sussex _bPsychology Press _c1996 |
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| 300 | _aix, 386 p. : ill. ; 24 cm | ||
| 500 | _aPapers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. Includes bibliographical references and indexes | ||
| 650 | _aCommunication in marketing - Congresses | ||
| 650 | _aMarketing - Management - Congresses | ||
| 700 | _aMoore, Jeri | ||
| 700 | _aThorson, Esther | ||
| 710 | _aConference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.) | ||
| 990 | _aa952fc12ac10000c7d53a4c6a81ada73 | ||
| 991 | _a108353 | ||
| 999 |
_c216460 _d216460 |
||