| 000 | 00761nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9780136079422 | ||
| 022 | _a2008043641 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 CLO | ||
| 100 | _aClow, Kenneth E | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E. Clow, Donald Baack |
||
| 250 | _a4th ed | ||
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _c2010 |
||
| 300 | _axxi, 454 p. : ill. (chiefly col.) ; 28 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBaack, Donald E | ||
| 990 | _a2d388c5aac10000c140ed985bdb0499e | ||
| 991 | _a82083 | ||
| 999 |
_c216439 _d216439 |
||