| 000 | 00634nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9788131709962 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 CLO | ||
| 100 | _aClow, Kenneth E | ||
| 245 |
_aIntegrated advertising promotion and marketing communication _cKenneth E. Clow, Donald E. Baack |
||
| 250 | _a3rd ed | ||
| 260 |
_aNew Delhi _bPearson _c2009 |
||
| 300 | _a537 p. : ill. ; 28 cm | ||
| 500 | _aIncludes Index | ||
| 650 | _aMarketing - Management | ||
| 700 | _aBaack, Donald E | ||
| 990 | _a8e74578aac10000c4187a17dbc4bdb54 | ||
| 991 | _a102082 | ||
| 999 |
_c216438 _d216438 |
||