| 000 | 00719nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9780470442555 | ||
| 022 | _a2009029115 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.872 CAK | ||
| 100 | _aCakim, Idil Miriam | ||
| 245 |
_aImplementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers _cIdil Miriam Cakim |
||
| 260 |
_aHoboken, NJ _bWiley _c2010 |
||
| 300 | _axvii, 204 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aTelemarketing | ||
| 650 | _aWord-of-mouth advertising | ||
| 990 | _a5afd3f3dac10000c2dbe8d5992f261bf | ||
| 991 | _a91779 | ||
| 999 |
_c212216 _d212216 |
||