| 000 | 00777nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9780071416627 | ||
| 022 | _a2003003687 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 SCH | ||
| 100 | _aSchultz, Don E | ||
| 245 |
_aIMC, the next generation : five steps for delivering value and measuring financial returns _cby Don E. Schultz, Heidi F. Schultz |
||
| 260 |
_aNew York _bMcGraw-Hill _cc2004 |
||
| 300 | _axxiii, 408 p. : ill. ; 24 cm | ||
| 500 | _aIncludes Index | ||
| 650 | _aBrand name products | ||
| 650 | _aBusiness communication | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 700 | _aSchultz, Heidi F | ||
| 990 | _ab7a4db25ac10000c0789603bbaefb929 | ||
| 991 | _a111777 | ||
| 999 |
_c211832 _d211832 |
||