000 00650nam a2200217Ia 4500
008 191130s2010##################000#0#eng##
020 _a9780470563632
022 _a2011380123
040 _aACL
_cACL
082 _a658.802 ADA
100 _aAdams, Rob
245 _aIf you build it will they come? : three steps to test and validate any market opportunity
_cRob Adams
260 _aHoboken, NJ
_bJohn Wiley
_cc2010
300 _avii, 215 p. ; 24 cm
500 _aIncludes index
650 _aMarketing - Planning
650 _aNew products - Marketing
990 _a7010fbe8ac10000c1d23e7ffabe38cac
991 _a96433
999 _c211125
_d211125