000 00686nam a2200241Ia 4500
008 191130s2003##################000#0#eng##
020 _a9780749438494
022 _a2003053159
040 _aACL
_cACL
082 _a659.1 ROM
100 _aRoman, Kenneth
245 _aHow to advertise : what works, what doesn't - and why
_cKenneth Roman and Jane Maas with Martin Nisenholtz
250 _a3rd ed
260 _aLondon
_bKogan Page
_c2003
300 _axxi, 218 p. ; 24 cm
500 _aIncludes index
650 _aAdvertising
700 _aMaas, Jane
700 _aNisenholtz, Martin
990 _a75440a2aac10000c0d833a24a2a53f60
991 _a97442
999 _c207489
_d207489