| 000 | 00750nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9781578517749 | ||
| 022 | _a2004002697 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 HOL | ||
| 100 | _aHolt, Douglas B | ||
| 245 |
_aHow brands become icons : the principles of cultural branding _cDouglas B. Holt |
||
| 260 |
_aBoston _bHarvard Business School _c2004 |
||
| 300 | _axiii, 265 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references (p. 245-249) and index | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBusiness names | ||
| 650 | _aPopular culture | ||
| 990 | _a55f83f04ac10000c500f2421958b0222 | ||
| 991 | _a90742 | ||
| 999 |
_c207091 _d207091 |
||