000 00799nam a2200241Ia 4500
008 191130s2005##################000#0#eng##
020 _a9780750679039
022 _a2005008903
040 _aACL
_cACL
082 _a658.8008968073 KOR
100 _aKorzenny, Felipe
245 _aHispanic marketing : a cultural perspective
_cFelipe Korzenny, Betty Ann Korzenny
260 _aBoston
_bElsevier/Butterworth-Heinemann
_cc2005
300 _axxiv, 328 p. : ill. ; 23 cm
500 _aIncludes bibliographical references and index
650 _aConsumer behavior - United States
650 _aHispanic American consumers
650 _aTarget marketing - United States
700 _aKorzenny, Betty Ann
990 _aa2a09be0ac10000c5cd7b4be2b43d032
991 _a106236
999 _c205082
_d205082