000 | 00799nam a2200241Ia 4500 | ||
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008 | 191130s2005##################000#0#eng## | ||
020 | _a9780750679039 | ||
022 | _a2005008903 | ||
040 |
_aACL _cACL |
||
082 | _a658.8008968073 KOR | ||
100 | _aKorzenny, Felipe | ||
245 |
_aHispanic marketing : a cultural perspective _cFelipe Korzenny, Betty Ann Korzenny |
||
260 |
_aBoston _bElsevier/Butterworth-Heinemann _cc2005 |
||
300 | _axxiv, 328 p. : ill. ; 23 cm | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aConsumer behavior - United States | ||
650 | _aHispanic American consumers | ||
650 | _aTarget marketing - United States | ||
700 | _aKorzenny, Betty Ann | ||
990 | _aa2a09be0ac10000c5cd7b4be2b43d032 | ||
991 | _a106236 | ||
999 |
_c205082 _d205082 |