| 000 | 00745nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780198064053 | ||
| 022 | _a2009005337 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.84 LEE | ||
| 100 | _aLee, Kiefer | ||
| 245 |
_aGlobal marketing management : changes, new challenges, and strategies _cKiefer Lee, Steve Carter |
||
| 250 | _a2nd ed | ||
| 260 |
_aOxford _bOxford University Press _c2009 |
||
| 300 | _axxvii, 565 p. : col. ill. ; 27 cm | ||
| 500 | _aIncludes index | ||
| 650 | _aInternational business enterprises - Management | ||
| 650 | _aStrategic planning | ||
| 700 | _aCarter, S | ||
| 990 | _a37d78f19ac10000c5559a20f8ea43bb7 | ||
| 991 | _a84761 | ||
| 999 |
_c195332 _d195332 |
||