| 000 | 00742nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2006##################000#0#eng## | ||
| 020 | _a9780195682151 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.84 LEE | ||
| 100 | _aLee, Kiefer | ||
| 245 |
_aGlobal marketing management : changes, challenges, and new strategies _cKiefer Lee, Steve Carter |
||
| 250 | _a1st Indian ed | ||
| 260 |
_aOxford _bOxford University Press _c2006 |
||
| 300 | _axxxi, 582 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aInternational business enterprises - Management | ||
| 650 | _aStrategic planning | ||
| 700 | _aCarter, S | ||
| 990 | _aeb9e8da6ac10000c774f2b81099a37af | ||
| 991 | _a125666 | ||
| 999 |
_c195331 _d195331 |
||