| 000 | 00752nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2005##################000#0#eng## | ||
| 020 | _a9780071460453 | ||
| 022 | _a2005003201 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.84 LEE | ||
| 100 | _aLee, Kiefer | ||
| 245 |
_aGlobal marketing management : changes, challenges and new strategies _cKiefer Lee, Steve Carter |
||
| 260 |
_aOxford _bOxford University Press _c2005 |
||
| 300 | _axxxi, 582 p. : col. ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aInternational business enterprises - Management | ||
| 650 | _aStrategic planning | ||
| 700 | _aCarter, S | ||
| 990 | _aea97dfddac10000c68377b93d9e2a6e9 | ||
| 991 | _a124637 | ||
| 999 |
_c195330 _d195330 |
||