| 000 | 00801nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9781412970419 | ||
| 022 | _a2009002539 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 DEM | ||
| 100 | _aMooij, Marieke K. de | ||
| 245 |
_aGlobal marketing and advertising : understanding cultural paradoxes _cMarieke de Mooij |
||
| 250 | _a3rd ed | ||
| 260 |
_aThousand Oaks, CA _bSAGE _cc2010 |
||
| 300 | _axviii, 323 p. : ill. ; 26 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising - Cross-cultural studies | ||
| 650 | _aConsumer behavior - Cross-cultural studies | ||
| 650 | _aTarget marketing - Cross-cultural studies | ||
| 990 | _a9d9bc1f7ac10000c0b6cceb83cd36cee | ||
| 991 | _a105148 | ||
| 999 |
_c195326 _d195326 |
||