| 000 | 00842nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780749442132 | ||
| 022 | _a2005016428 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 VAN | ||
| 100 | _aVan Gelder, Sicco | ||
| 245 |
_aGlobal brand strategy : unlocking branding potential across countries, cultures & markets _cSicco Van Gelder |
||
| 250 | _a1st South Asian ed | ||
| 260 |
_aLondon _bKogan Page Limited _c2008 |
||
| 300 | _axii, 260 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. [251]-256) and index | ||
| 650 | _aBrand name products - Management | ||
| 650 | _aBrand name products - Planning | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aExport marketing | ||
| 990 | _a65f36a1aac10000c28e9527a66d87400 | ||
| 991 | _a94308 | ||
| 999 |
_c195028 _d195028 |
||