| 000 | 00735nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s1994##################000#0#eng## | ||
| 020 | _a9780805813951 | ||
| 040 |
_aACL _cACL |
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| 082 | _a659.1 ENG | ||
| 245 |
_aGlobal and multinational advertising _cedited by Basil G. Englis |
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| 260 |
_aHove ; East Sussex, [UK] _bPsychology Press _c1994 |
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| 300 | _axii, 266 p. : ill. ; 23 cm | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aAdvertising -- Cross-cultural studies | ||
| 650 | _aConsumer behavior -- Cross-cultural studies | ||
| 650 | _aMarketing -- Cross-cultural studies | ||
| 700 | _aEnglis, Basil G | ||
| 990 | _a61ac20a3ac10000c4187a17dbb5a7fab | ||
| 991 | _a93537 | ||
| 999 |
_c194999 _d194999 |
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