| 000 | 00719nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s1999##################000#0#eng## | ||
| 020 | _a9780684854236 | ||
| 022 | _a99018003 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 SCH | ||
| 100 | _aSchmitt, Bernd | ||
| 245 |
_aExperiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands _cBernd H. Schmitt |
||
| 260 |
_aNew York _bFree Press _c1999 |
||
| 300 | _axix, 280 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 255-265) and index | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aCorporate image | ||
| 990 | _a6a217537ac10000c50e62adc5dd60cad | ||
| 991 | _a94867 | ||
| 999 |
_c179775 _d179775 |
||