000 00808nam a2200241Ia 4500
008 191130s2008##################000#0#eng##
020 _a9788175543850
022 _a2005000148
040 _aACL
_cACL
082 _a659.2072 WAT
100 _aWatson, Tom
245 _aEvaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation
_cTom Watson & Paul Noble
250 _a2nd ed
260 _aLondon
_bKogan Page Limited
_c2008
300 _aiv, 252 p. ; 24 cm
500 _aIncludes bibliographical references and index
650 _aPublic relations - Evaluation
650 _aPublic relations - Evaluation - Case studies
700 _aNoble, Paul
990 _a95f41c45ac10000c5c0c549fabc18f60
991 _a207471
999 _c178322
_d178322