| 000 | 00865nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780750680653 | ||
| 022 | _a2007300183 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a069.0688 REN | ||
| 245 |
_aMuseum marketing : competing in the global marketplace _cedited by Ruth Rentschler and Anne-Marie Hede |
||
| 260 |
_aAmsterdam ; Boston _bButterworth-Heinemann _c2007 |
||
| 300 | _axxvi, 270 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aGlobalization | ||
| 650 | _aMuseums - Management | ||
| 650 | _aMuseums - Marketing | ||
| 650 | _aMuseums - Marketing - Case studies | ||
| 650 | _aMuseums - Public relations | ||
| 700 | _aHede, Anne-Marie | ||
| 700 | _aRentschler, Ruth | ||
| 990 | _affbd7be2ac10000c1324a9253e146973 | ||
| 991 | _a134102 | ||
| 999 |
_c16691 _d16691 |
||