| 000 | 00659nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780176414979 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 ZIK | ||
| 100 | _aZikmund, William G | ||
| 245 |
_aEffective marketing _cWilliam G. Zikmund, H. Onur Bodur |
||
| 250 | _a1st Canadian ed | ||
| 260 |
_aSouth Melbourne, Vic _bThomson Nelson _c2008 |
||
| 300 | _axxiv, 528 p. : col. ill. : 29 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing research | ||
| 700 | _aBodur, Onur H | ||
| 990 | _adcedc2c4ac10000c56e2869b0deba61f | ||
| 991 | _a120870 | ||
| 999 |
_c157463 _d157463 |
||