000 00767nam a2200229Ia 4500
008 191130s2003##################000#0#eng##
020 _a9781402072673
022 _a2002034052
040 _aACL
_cACL
082 _a659.1015118 ERI
100 _aErickson, Gary M
245 _aDynamic models of advertising competition
_cby Gary M. Erickson
250 _a2nd ed
260 _aDeventer, The Netherlands ; Boston, MA
_bKluwer Academic Publishers
_cc2003
300 _a[vii], 148 p. : ill. ; 25 cm
500 _aIncludes bibliographical references (p. [139]-144) and indexes
650 _aAdvertising - Mathematical models
650 _aCompetition - Mathematical models
990 _a707562d5ac10000c2c7378da0732381e
991 _a96700
999 _c154450
_d154450