| 000 | 00843nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2003##################000#0#eng## | ||
| 020 | _a1403903794 | ||
| 022 | _a2002042456 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a615.10688 LER | ||
| 100 | _aLerer, Leonard | ||
| 245 |
_aDigital strategies in the pharmaceutical industry _cLeonard Lerer and Mike Piper |
||
| 260 |
_aBasingstoke, Hampshire _bPalgrave Macmillan _c2003 |
||
| 300 | _axvi, 239 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 226-234) and index | ||
| 650 | _aElectronic commerce - United States | ||
| 650 | _aPharmaceutical industry - Technological innovations - United States | ||
| 650 | _aPharmaceutical industry - United States | ||
| 700 | _aPiper, Mike | ||
| 990 | _a3608d3feac10000c5be5943e80691a82 | ||
| 991 | _a50881 | ||
| 999 |
_c150392 _d150392 |
||