000 00739nam a2200217Ia 4500
008 191130s2009##################000#0#eng##
020 _a9781422124826
022 _a2008051751
040 _aACL
_cACL
082 _a658.514 VER
100 _aVerganti, Roberto
245 _aDesign-driven innovation : changing the rules of competition by radically innovating what things mean
_cRoberto Verganti
260 _aBoston
_bHarvard Business School
_cc2009
300 _axv, 272 p. : ill. ; 25 cm
500 _aIncludes bibliographical references (p. [241]-259) and index
650 _aIndustrial management
650 _aTechnological innovations
990 _ac1b982e0ac10000c18bb28429c744531
991 _a113803
999 _c147725
_d147725