| 000 | 00660nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9788184893847 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.872 BLA | ||
| 100 | _aBlattberg, Robert C | ||
| 245 |
_aDatabase marketing: analyzing and managing customers _cRobert C. Blattberg, Byung-do Kim, Scott A. Neslin |
||
| 260 |
_aNew Delhi _bSpringer (India) PVT Ltd _c2010 |
||
| 300 | _avii, 871 p. 23 cm | ||
| 650 | _aDatabase marketing | ||
| 650 | _aMarketing | ||
| 700 | _aKim, Byung-do | ||
| 700 | _aNeslin, Scott A | ||
| 990 | _aacb6c450ac10000c4a9ab21276b3039b | ||
| 991 | _a108544 | ||
| 999 |
_c145035 _d145035 |
||