| 000 | 00704nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2001##################000#0#eng## | ||
| 020 | _a9780130897107 | ||
| 022 | _a2001023521 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 BRE | ||
| 100 | _aBreakenridge, Deirdre | ||
| 245 |
_aCyberbranding : brand building in the digital economy _cDeirdre Breakenridge |
||
| 260 |
_aLondon ; New York _bFinancial Times Prentice Hall _c2001 |
||
| 300 | _axiv, 352, [2] p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 330- 341) and index | ||
| 650 | _aBrand choice | ||
| 650 | _aElectronic commerce | ||
| 990 | _a608a2ecbac10000c7c906f1670c632ff | ||
| 991 | _a93034 | ||
| 999 |
_c143761 _d143761 |
||