| 000 | 00849nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2002##################000#0#eng## | ||
| 020 | _a9780139696947 | ||
| 022 | _a2001052319 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.5038 CAG | ||
| 100 | _aCagan, Jonathan | ||
| 245 |
_aCreating breakthrough products : innovation from product planning to program approval _cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum |
||
| 260 |
_aUpper Saddle River, N.J _bPrentice Hall PTR _c2002 |
||
| 300 | _axxxii, 302 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing research | ||
| 650 | _aNew products | ||
| 650 | _aProduct management | ||
| 650 | _aProduction planning | ||
| 700 | _aVogel, Craig M | ||
| 990 | _ad6b5cbb3ac10000c210d260a9c1bc7cc | ||
| 991 | _a118532 | ||
| 999 |
_c140954 _d140954 |
||