000 | 00809nam a2200265Ia 4500 | ||
---|---|---|---|
008 | 191130s2006##################000#0#eng## | ||
020 | _a9780750669504 | ||
022 | _a2006925279 | ||
040 |
_aACL _cACL |
||
082 | _a658.3 MAR | ||
100 | _aMartin, Graeme | ||
245 |
_aCorporate reputations, branding, and managing : a strategic approach to HR _cGraeme Martin and Susan Hetrick |
||
250 | _a1st ed | ||
260 |
_aAmsterdam _bElsevier _c2006 |
||
300 | _axv, 384 p. : ill. ; 24 cm | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aBranding (Marketing) | ||
650 | _aCorporate image | ||
650 | _aPersonnel management | ||
650 | _aStrategic planning | ||
700 | _aHetrick, Susan | ||
990 | _a8ffec6ecac10000c5329cc590e9cda05 | ||
991 | _a202917 | ||
999 |
_c139716 _d139716 |