| 000 | 00737nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9781605669168 | ||
| 022 | _a2009034817 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.872 TEL | ||
| 100 | _aTelli Yamamoto, Gonca | ||
| 245 |
_aMobilized marketing and the consumer : technological developments and challenges _cby Gonca Telli Yamamoto |
||
| 260 |
_aHershey, PA _bBusiness Science Reference _c2010 |
||
| 300 | _axvi, 276 p. : ill. ; 29 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aCell phones | ||
| 650 | _aDirect marketing | ||
| 650 | _aElectronic commerce | ||
| 990 | _a8ebe9823ac10000c6fc166e94515531f | ||
| 991 | _a102230 | ||
| 999 |
_c12250 _d12250 |
||