| 000 | 00683nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9780205674527 | ||
| 022 | _a2009021789 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a808.066791 ORL | ||
| 100 | _aOrlik, Peter B | ||
| 245 |
_aBroadcast/broadband copywriting _cPeter B. Orlik |
||
| 250 | _a8th ed | ||
| 260 |
_aBoston, MA _bAllyn & Bacon _c2010 |
||
| 300 | _axii, 492 p. : ill. ; 24 cm. | ||
| 500 | _aIncludes bibliographical references (p. 477-488) and index | ||
| 650 | _aBroadcast advertising | ||
| 650 | _aBroadcasting - Authorship | ||
| 990 | _aec930211ac10000c0b9e619466bc9def | ||
| 991 | _a249870 | ||
| 999 |
_c120294 _d120294 |
||