| 000 | 00727nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9783527502707 | ||
| 022 | _a2007468952 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 PLO | ||
| 245 |
_aBringing technology to market : trends, cases, solutions _cedited by Olaf Plötner and Robert E. Spekman |
||
| 260 |
_aWeinheim _bWiley-Vch Verlag _cc2007 |
||
| 300 | _a235 p. : ill. ; 25 cm. | ||
| 500 | _aIncludes bibliographical references (p. 223-229) and index | ||
| 650 | _aMarketing | ||
| 650 | _aTechnology - Marketing | ||
| 700 | _aPlötner, Olaf | ||
| 700 | _aSpekman, Robert E | ||
| 990 | _abe207b52ac10000c5b8aa9f5c4a9dfdf | ||
| 991 | _a113284 | ||
| 999 |
_c119815 _d119815 |
||