000 00891nam a2200265Ia 4500
008 191130s2009##################000#0#eng##
020 _a9780470742570
022 _a2007034391
040 _aACL
_cACL
082 _a658.827 BAS
100 _aBaskin, Jonathan Salem
245 _aBranding only works on cattle : the new way to get known (and drive your competitors crazy)
_cJonathan Salem Baskin
250 _a1st ed
260 _aHoboken, NJ
_bJohn Wiley and Sons, Wiley
_c2009
300 _aviii, 261 p. ; 24 cm
500 _aIncludes bibliographical references (p. 243-252) and index
650 _aBranding (Marketing)
650 _aBusiness enterprises - Computer network resources
650 _aConsumer behavior
650 _aInformation behavior
650 _aInternet searching
990 _a43dc4ca6ac10000c281f5e15f7fa8701
991 _a290026
999 _c119253
_d119253