000 00689nam a2200229Ia 4500
008 191130s2003##################000#0#eng##
020 _a9780823058624
022 _a2003100493
040 _aACL
_cACL
082 _a658.827 VAI
100 _aVaid, Helen
245 _aBranding : brand strategy, design, and implementation of corporate and product identity
_cHelen Vaid
250 _a1st ed
260 _aNew York
_bWatson-Guptill
_c2003
300 _a192 p. : col. ill. ; 24 cm.
500 _aIncludes index
650 _aBrand name products - Management
650 _aBranding (Marketing)
990 _a6a13ce4fac10000c0197df580b44542f
991 _a94837
999 _c119244
_d119244