| 000 | 00756nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780820474656 | ||
| 022 | _a2006101457 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a320.52097309045 COS.12 | ||
| 100 | _aCosgrove, Kenneth M | ||
| 245 |
_aBrand failures : the truth about the 100 biggest branding mistakes of all time _cKenneth M. Cosgrove |
||
| 260 |
_aBern _bPeter Lang _cc2007 |
||
| 300 | _ax, 364 p. ; 23 cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aConservatism - United States - History - 20th century | ||
| 650 | _aUnited States - Politics and government - 20th century | ||
| 990 | _a66edc8e1ac10000c3bd2258e8534bf47 | ||
| 991 | _a180977 | ||
| 999 |
_c119208 _d119208 |
||