000 00965nam a2200277Ia 4500
008 191130s2004##################000#0#eng##
020 _a9780749444433
022 _a2004015555
040 _aACL
_cACL
082 _a658.833 LIN
100 _aLindström, Martin
245 _aBrand child : remarkable insights into the minds of today's global kids and their relationships with brands
_cMartin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown
250 _aRev. pbk. ed
260 _aLondon
_bKogan Page
_cc2004
300 _axxviii, 321 p. : ill. ; 24 cm.
500 _aIncludes bibliographical references and index
650 _aAdvertising and children
650 _aBrand name products
650 _aChild consumers
650 _aMarketing research
700 _aSeybold, Patricia B
710 _aMillward Brown (Firm)
990 _a8abd3a2bac10000c56fdf08a7dbb3c8b
991 _a101664
999 _c119203
_d119203