000 | 00965nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 191130s2004##################000#0#eng## | ||
020 | _a9780749444433 | ||
022 | _a2004015555 | ||
040 |
_aACL _cACL |
||
082 | _a658.833 LIN | ||
100 | _aLindström, Martin | ||
245 |
_aBrand child : remarkable insights into the minds of today's global kids and their relationships with brands _cMartin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown |
||
250 | _aRev. pbk. ed | ||
260 |
_aLondon _bKogan Page _cc2004 |
||
300 | _axxviii, 321 p. : ill. ; 24 cm. | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aAdvertising and children | ||
650 | _aBrand name products | ||
650 | _aChild consumers | ||
650 | _aMarketing research | ||
700 | _aSeybold, Patricia B | ||
710 | _aMillward Brown (Firm) | ||
990 | _a8abd3a2bac10000c56fdf08a7dbb3c8b | ||
991 | _a101664 | ||
999 |
_c119203 _d119203 |