| 000 | 00724nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2005##################000#0#eng## | ||
| 020 | _a9780470011461 | ||
| 022 | _a2004029129 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 KAS | ||
| 245 |
_aBeyond traditional marketing : innovations in marketing practice _clead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] |
||
| 260 |
_aHoboken, N.J _bWiley _cc2005 |
||
| 300 | _axvi,308 p. ; ill. ; 21 cm. | ||
| 500 | _aIncludes bibliographical reference and index | ||
| 650 | _aMarketing | ||
| 700 | _aJeannet, Jean-Pierre | ||
| 700 | _aKashani, Kamran | ||
| 990 | _ac1cbaab0ac10000c5b11b3d41114c753 | ||
| 991 | _a113917 | ||
| 999 |
_c115161 _d115161 |
||