000 00793nam a2200241Ia 4500
008 191130s2010##################000#0#eng##
020 _a9781422103159
022 _a2009019394
040 _aACL
_cACL
082 _a658.802 DAV
100 _aD'Aveni, Richard A
245 _aBeating the commodity trap : how to maximize your competitive position and increase your pricing power
_cRichard A. D'Aveni
260 _aBoston, MA
_bHarvard Business School
_cc2010
300 _axiv, 194 p. : ill. ; 24 cm.
500 _aIncludes bibliographical references and index
650 _aCommercial products
650 _aCompetition
650 _aConsumption (Economics)
650 _aStrategic planning
990 _ab76b5304ac10000c0165016932bda664
991 _a111538
999 _c112776
_d112776