000 00604nam a2200205Ia 4500
008 191130s2010##################000#0#eng##
020 _a9788121931687
040 _aACL
_cACL
082 _a658.8 RUD
100 _aRudani, R. B
245 _aBasics of marketing management : theory and practice
_cR. B. Rudani
250 _aRev. ed
260 _aNew Delhi
_bS. Chand & Co
_c2010
300 _axiv, 441 p. : ill. ; 25 cm.
500 _aIncludes bibliographical references
650 _aMarketing - Management
990 _aefa1f81fac10000c774f2b8192a991c7
991 _a126575
999 _c112269
_d112269