Profit impact of marketing strategy project : retrospect and prospects edited by Paul W. Farris and Michael J. Moore

Contributor(s):

Buzzell, Robert D
Farris, Paul
Moore, Michael J

Publication details: Cambridge Cambridge University Press 2004Description: xvii, 307 p. ; 24 cmISBN:

9780521840538

ISSN:

2004045742

Subject(s):

Marketing - Management
Strategic planing

DDC classification:

658.802 FAR

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 FAR (Browse shelf(Opens below))	Available		102319

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index

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Profit impact of marketing strategy project : retrospect and prospects edited by Paul W. Farris and Michael J. Moore

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