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	1.		Michael Jordan and the new global capitalism Walter LaFeber by LaFeber, Walter Publication details: New York W. W. Norton & Company c2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.323 LAF.
	2.		The marketing of sport edited by John Beech and Simon Chadwick by Beech, John G Chadwick, Simon Publication details: Upper Saddle River, NJ Prentice Hall/Financial Times 2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.0698 BEE.
	3.		The Olympic games effect : how sports marketing builds strong brands John A. Davis by Davis, John Publication details: Singapore ; Hoboken, NJ John Wiley & Sons Asia 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.0698 DAV.
	4.		The sports event management and marketing playbook Frank Supovitz by Supovitz, Frank Publication details: Hoboken, NJ J. Wiley & Sons c2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.0698 SUP.
	5.		The ultimate guide to sports marketing Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti by Goldblatt, Joe Jeff Graham, Stedman Neirotti, Lisa Delpy Edition: 2nd ed Publication details: New York McGraw-Hill c2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.069 GRA.
	6.		Consumer behaviour in sport and events : marketing action Daniel C. Funk by Funk, Daniel C Publication details: Oxford Butterworth-Heinemann 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.0698 FUN.
	7.		Introduction to sport marketing : a practical approach Aaron C.T. Smith by Smith, Aaron C. T Publication details: Amsterdam ; Boston Butterworth - Heinemann 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 796.06 SMI.

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