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Media promotion and marketing for broadcasting, cable, and the Internet edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

Contributor(s): Publication details: Amsterdam ; Boston Elsevier/Focal Press c2006Edition: 5th edDescription: xiv, 335 p. : ill. ; 23 cmISBN:
  • 9780240807621
ISSN:
  • 2005027692
Subject(s): DDC classification:
  • 384.550688 EAS
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 384.550688 EAS (Browse shelf(Opens below)) Available 331120

Includes bibliographical references (p. 321-323) and index

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