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1.
Management guide to quality and productivity M. R. Gopalan and John Bicheno by
Edition: 2nd ed
Publication details: New Delhi Biztantra 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.562 GOP.

2.
Managing business interfaces : marketing, engineering, and manufacturing perspectives edited by Amiya K. Chakravarty, Jehoshua Eliashberg by
Publication details: Dordrecht ; Boston Kluwer Academic Publishers c2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658 CHA.

3.
Managing product and service department : text and cases Stefan Thomke by
Publication details: Boston, Mass McGraw-Hill/Irwin c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 THO.

4.
Managing product development edited by Toshihiro Nishiguchi by
Publication details: Oxford Oxford University Press 1996
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 NIS.

5.
Managing the design factory : a product developer's toolkit Donald G. Reinertsen by
Publication details: New York Free Press c1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 REI.

6.
Manufacturing handbook of best practices : an innovation, productivity, and quality focus edited by Jack B. ReVelle by
Publication details: Boca Raton, FL St. Lucie Press c2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 REV.

7.
Market oriented product innovation : a key to survival in the third millennium by Knut Holt by
Publication details: Dordrecht ; Boston Kluwer Academic Publishers 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 HOL.

8.
Marketing for engineers, scientists and technologists Tony Curtis by
Publication details: Hoboken, NJ John Wiley & Sons 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 CUR.

9.
10.
Marketing the unknown : developing market strategies for technical innovations Paul Millier by
Publication details: Hoboken, NJ John Wiley & Sons 1999
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 MIL.

11.
Markets of one : creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II by
Publication details: Boston, MA Harvard Business School c2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 670.427 GIL.

12.
Mass affluence : seven new rules of marketing to today's consumer Paul Nunes, Brian Johnson by
Publication details: Boston, MA Harvard Business School 2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 NUN.

13.
Mass customization information systems in business Thorsten Blecker, Gerhard Friedrich [editors] by
Publication details: Hershey, PA Information Science Reference 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.4038011 BLE.

14.
Materials and innovative product development : using common sense Gernot H. Gessinger by
Publication details: London ; New York Butterworth - Heinemann c2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 GES.

15.
New food product development : from concept to marketplace Gordon W. Fuller by
Edition: 2nd ed
Publication details: Boca Raton, FL CRC Press 2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 664.00688 FUL.

16.
New product development : from initial idea to product management Marc A. Annacchino by
Publication details: Amsterdam ; Boston, MA Butterworth-Heinemann 2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 ANN.

17.
Optimal bundling : marketing strategies for improving economic performance Ralph Fuerderer, Andreas Herrmann, Georg Wuebker, eds by
Publication details: Berlin ; New York Springer c1999
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.82 FUE.

18.
Priceless : turning ordinary products into extraordinary experiences Diana LaSalle, Terry A. Britton by
Publication details: Boston, MA Harvard Business School c2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5752 LAS.

19.
Product and brand management Priyaranjan Sengupta by
Publication details: New Delhi Pacific Publications 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 PRI.

20.
Product and services management George J. Avlonitis and Paulina Papastathopoulou by
Publication details: Thousand Oaks, CA Sage 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 AVL.

21.
Product creation : the heart of the enterprise : from engineering to e-commerce Philip H. Francis by
Publication details: New York Free Press c2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 FRA.

22.
Product design : techniques in reverse engineering and new product development Kevin N. Otto, Kristen L. Wood by
Publication details: New Delhi Pearson 2001
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.5752 OTT, ...

23.
Product information management for mass customization : connecting customer, front-office, and back-office for fast and efficient customization by Cipriano Forza and Fabrizio Salvador by
Publication details: Basingstoke, Hampshire Palgrave Macmillan 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.51 FOR.

24.
Product innovation : leading change through integrated product development David L. Rainey by
Publication details: Cambridge Cambridge University Press 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 RAI.

25.
Product juggernauts : how companies mobilize to generate a stream of market winners Jean-Philippe Deschamps and P. Ranganath Nayak by
Publication details: Boston, MA Harvard Business School c1995
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 DES.

26.
Product lifecycle management : driving the next generation of lean thinking Michael Grieves by
Publication details: New York McGraw-Hill c2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 GRI.

27.
Product management : text and cases Kaushik Mukerjee by
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 MUK.

28.
Product management : value, quality, cost, price, profits, and organization H.E. Cook by
Edition: 1st ed
Publication details: London Chapman & Hall 1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 COO.

29.
Product manager's handbook Linda Gorchels by
Edition: 3rd ed
Publication details: New York McGraw-Hill 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 GOR.

30.
Product strategy for high technology companies : accelerating your business to web speed Michael E. McGrath by
Edition: 2nd ed
Publication details: New York McGraw-Hill 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.4012 MCG.

31.
Product variety management : research advances edited by Teck-Hua Ho and Christopher S. Tang by
Publication details: Dordrecht ; Boston Kluwer Academic Publishers 1998
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 HO.

32.
Project management in new product development Bruce T. Barkley, Sr by
Publication details: New York McGraw-Hill c2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 BAR.

33.
The hero and the outlaw : building extraordinary brands through the power of archetypes Margaret Mark and Carol S. Pearson by
Publication details: New Delhi McGraw-Hill c2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 MAR.

34.
The luxury strategy : break the rules of marketing to build luxury brands J.N. Kapferer and V. Bastien by
Publication details: London ; Philadelphia Kogan Page 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 KAP.

35.
The persona lifecycle : keeping people in mind throughout product design by John S. Pruitt, Tamara Adlin by
Publication details: Amsterdam ; Boston, MA Elsevier, Morgan Kaufmann Publishers, an imprint of Elsevier c2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.503 PRU.

36.
The philosophy of branding : great philosophers think brands Thom Braun by
Publication details: London Kogan Page 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.82701 BRA.

37.
The power of product platforms : building value and cost leadership Marc H. Meyer, Alvin P. Lehnerd by
Publication details: New York Free Press c1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 MEY.

38.
The product manager’s field guide Assets of Influential product by
Publication details: New Delhi Tata McGraw-Hill 2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 GOR.

39.
The product manager's desk reference Steven Haines by
Publication details: New York McGraw-Hill c2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.404 HAI.

40.
The product manager's field guide : practical tools, exercises, and resources for improved product management Linda Gorchels by
Publication details: New York McGraw-Hill c2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 GOR.

41.
The product manager's handbook : the complete product management resource Linda Gorchels by
Edition: 2nd ed
Publication details: Lincolnwood, IL NTC Business Books c2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 GOR.

42.
The pursuit of new product development : the business development process Marc A. Annacchino by
Publication details: Amsterdam ; Boston Butterworth-Heinemann c2007
Availability: Items available for loan: Anna Centenary Library (1).

43.
Understanding brands Peter Cheverton by
Publication details: London Kogan Page 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 CHE.

44.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits Kevin Clancy, Peter Krieg by
Publication details: Hoboken, N.J Wiley 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 CLA.

45.
Warriors on the high wire : the balancing act of brand leadership in the 21st century [compiled by] Fiona Gilmore by
Publication details: London HarperCollinsBusiness 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 GIL.

46.
What customers want : using outcome-driven innovation to create breakthrough products and services Anthony Ulwick by
Publication details: New York McGraw-Hill c2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 ULW.

47.
Brand asset management : driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker by
Edition: 1st [i.e. 2nd] ed
Publication details: San Francisco Jossey-Bass 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 DAV.

48.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing Jean-Marc Lehu by
Edition: Paperback ed
Publication details: London ; Sterling, VA Kogan Page 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 LEH.

49.
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor by
Edition: Reprint
Publication details: Hoboken, NJ J. Wiley 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 TAY.

50.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players David F. D'Alessandro, with Michele Owens by
Publication details: New Delhi McGraw-Hill 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 DAL.

51.
Brand warriors : corporate leaders share their winning strategies edited by Fiona Gilmore by
Publication details: London Profile Books 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 GIL.

52.
Branded entertainment : product placement & brand strategy in the entertainment business Jean-Marc Lehu by
Publication details: London ; Sterling, VA Kogan Page 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 791.40688 LEH.

53.
Branding governance : a participatory approach to the brand building process Nicholas Ind and Rune Bjerke by
Publication details: Hoboken, NJ John Wiley & Sons 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 IND.

54.
Branding TV: principles & practices Walter McDowell and Alan Batten by
Publication details: Amsterdam Elsevier/Focal Press ©2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 384.551 MCD.

55.
Brands and brand management : critical perspectives on business and management edited by Richard Elliott by
Publication details: London ; New York Routledge 2009
Availability: Items available for loan: Anna Centenary Library (4)Call number: 658.827 ELL, ...

56.
Citizen brands : putting society at the heart of your business Michael Willmott by
Publication details: Hoboken, N.J Wiley 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 WIL.

57.
Competitive identity : the new brand management for nations, cities and regions Simon Anholt by
Publication details: Basingstoke, Hampshire ; New York Palgrave Macmillan 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 910.688 ANH.

58.
Creating breakthrough products : innovation from product planning to program approval Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum by
Publication details: Upper Saddle River, N.J Prentice Hall PTR 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5038 CAG.

59.
Current design of products, manufacturing processes and systems Ben Wang by
Publication details: Amsterdam Gordon and Breach Science Publishers 1998
Availability: Items available for loan: Anna Centenary Library (1)Call number: 670.427 WAN.

60.
Design for profitability : guidelines to cost effectively manage the development process of complex products Elmoselhy, Salah A. M
Publication details: Boca Raton, FL CRC Press 2016
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.1552 ELM.

61.
Designing winning products edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen by
Publication details: Amsterdam JAI 2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5752 WOO.

62.
Developing practical wireless applications Dean A. Gratton by
Publication details: Amsterdam ; Boston Elsevier Digital Press 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 62 384 GRA.

63.
From concept to consumer : how to turn ideas into money Phil Baker by
Publication details: Upper Saddle River, N.J FT Press c2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 BAK.

64.
How cool brands stay hot : branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire by
Edition: Third edition
Publication details: London Kogan Page 2016
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 BER.

65.
Innovation management : strategies, implementation and profits Allan Afuah by
Edition: 2nd ed
Publication details: Oxford Oxford University Press 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.406 AFU.

66.
Innovation, product development and commercialization : case studies and key practices for market leadership Dariush Rafinejad by
Publication details: Ft. Lauderdale, FL J. Ross Pub 2007
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.503 RAF, ...

67.
Integrated product, process and enterprise design edited by Ben Wang by
Edition: 1st ed
Publication details: London Chapman & Hall c1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 WAN.

68.
Juicing the orange : how to turn creativity into a powerful business advantage Pat Fallon and Fred Senn by
Publication details: Boston Harvard Business School c2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 FAL.

69.
Beyond branding edited by Nicholas Ind by
Edition: 1st South Asian ed
Publication details: London Kogan Page 2008
Availability: Items available for loan: Anna Centenary Library (3)Call number: 658.827 IND, ...

70.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson by
Publication details: New York AMACOM 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.872 MAT.

71.
Innovation management and new product development Paul Trott by
Edition: 4th ed
Publication details: Harlow, England ; New York Financial Times/Prentice Hall 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 TRO.

72.
Innovation management and new product development Paul Trott by
Edition: 4th ed
Publication details: Harlow, England Pearson 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 TRO.

73.
Innovation, science, and institutional change edited by Jerald Hage and Marius Meeus ; with the editorial committee of Charles Edquist ... [et. al.] by
Publication details: Oxford Oxford University Press 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 338.064 HAG.

74.
Innovation, science, and institutional change edited by Jerald Hage and Marius Meeus ; with the editorial committee of Charles Edquist ... [et. al.] by
Publication details: Oxford Oxford University Press 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 338.064 HAG.

75.
New product forecasting Kenneth B. Kahn by
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 KAH.

76.
Product lifecycle management by
Edition: 2nd ed
Publication details: Delhi Springer 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 SAA.

77.
Product lifecycle management Antti Saaksvuori and Anselmi Immonen by
Edition: 2nd ed
Publication details: Berlin Springer 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.4 SAA.

78.
Product lifecycle management Michael Grieves by
Publication details: New Delhi Tata McGraw-Hill Publishing Company 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8702 GRI.

79.
Product management C. Anandan by
Publication details: New Delhi Tata McGraw Hill Education c2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 ANA.

80.
Product management Donald R. Lehmann, Russell S. Winer by
Edition: 4th ed
Publication details: Boston McGraw-Hill/Irwin 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 LEH.

81.
Product strategy and management Michael Baker and Susan Hart by
Edition: 2nd ed
Publication details: Harlow, England ; New York FT Prentice Hall 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 BAK.

82.
Product strategy and management Michael Baker and Susan Hart by
Edition: 2nd ed
Publication details: New Delhi Pearson Education 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.56 BAK.

83.
Achieving planned innovation : a proven system for creating successful new products and services Frank R. Bacon, Jr., Thomas W. Butler, Jr by
Edition: [3rd ed.]
Publication details: New York Free Press c1998
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.575 BAC.

84.
Authenticity : what consumers really want James H. Gilmore, B. Joseph Pine II by
Publication details: Boston Harvard Business School c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8343 GIL.

85.
New product forecasting Kenneth B. Kahn by
Publication details: New Delhi Response Books 2006
Availability: No items available.

86.
Product lifecycle management by
Edition: 2nd ed
Publication details: Delhi Springer 2009
Availability: No items available.

87.
Product lifecycle management Antti Saaksvuori and Anselmi Immonen by
Edition: 2nd ed
Publication details: Berlin Springer 2009
Availability: No items available.

88.
Product lifecycle management Michael Grieves by
Publication details: New Delhi Tata McGraw-Hill Publishing Company 2006
Availability: No items available.

89.
Product management C. Anandan by
Publication details: New Delhi Tata McGraw Hill Education c2009
Availability: No items available.

90.
Product management Donald R. Lehmann, Russell S. Winer by
Edition: 4th ed
Publication details: Boston McGraw-Hill/Irwin 2005
Availability: No items available.

91.
Product strategy and management Michael Baker and Susan Hart by
Edition: 2nd ed
Publication details: Harlow, England ; New York FT Prentice Hall 2007
Availability: No items available.

92.
Product strategy and management Michael Baker and Susan Hart by
Edition: 2nd ed
Publication details: New Delhi Pearson Education 2007
Availability: No items available.

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