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1.
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Marketing communications :professional diploma in marketing Gill Wood by
Publication details: Amsterdam Elsevier 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 WOO.

2.
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Marketing environment : professional certificate in marketing Michael Oldroyd; Chartered Institute of Marketing by
Publication details: Amsterdam Elsevier c2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 OLD.

3.
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Marketing fundamentals Maggie Jones; Chartered Institute of Marketing.; Marketing Knowledge by
Publication details: Amsterdam ; Boston, MA Elsevier Butterworth Heinemann 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 JON.

4.
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Marketing management : global perspective Indian context C. S. Ramaswamy and S. Namakumari by
Edition: 4th ed
Publication details: New Delhi Macmillan 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RAM.

5.
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Marketing management and rural marketing : an Indian perspective Balram S. Dogra by
Publication details: New Delhi Commonwealth Publications 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.87 BAL.

6.
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Multichannel management Gruber Gottfried by
Publication details: Bern Peter Lang 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 GRU.

7.
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The official CIM course book : analysis and evaluation Wendy Lomax, and Adam Raman by
Publication details: United Kingdom Butterworth Heinemann 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.812 LOM.

8.
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Destination marketing : an integrated marketing communication approach Steven Pike by
Publication details: Amsterdam Elsevier 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.47910688 PIK.

9.
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Effective management for marketing Worsam, Mike by
Publication details: Amsterdam ; Oxford Butterworth Heinemann 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 WOR.

10.
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E-shock : the new rules : e-strategies for retailers and manufacturers Michael De Kare-silver by
Publication details: Basingstoke, Hampshire Palgrave 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.80028546 KAR.

11.
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Green marketing : opportunity for innovation Jacquelyn A. Ottman ; foreword by William K. Reilly by
Edition: 2nd ed
Publication details: Lincolnwood, Ill NTC Business Books 1998
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 OTT.

12.
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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson by
Publication details: New Delhi Prentice-Hall of India Private Limited
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.872 MAT.

13.
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Case studies in marketing management S. L. Gupta and R. K. Suri by
Publication details: New Delhi Pentagon Press 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 GUP.

14.
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Case studies in marketing management S. L. Gupta and R. K. Suri by
Publication details: New Delhi Pentagon Press 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 GUP.

15.
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Marketing for dummies Alexander Hiam by
Edition: 3rd ed
Publication details: Indianapolis Wiley Pub., Inc 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 HIA.

16.
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Strategic marketing management Edited by Benedict Hunt by
Publication details: New York Willford Press 2016
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 HUN.

17.
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Marketing for dummies Alexander Hiam by
Edition: 3rd ed
Publication details: Indianapolis Wiley Pub., Inc 2009
Availability: No items available.

18.
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Strategic marketing management Edited by Benedict Hunt by
Publication details: New York Willford Press 2016
Availability: No items available.

19.
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Business marketing : concepts and cases / Sharad Sarin by
Edition: 2nd ed.
Publication details: New Delhi CBS 2023
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 SHA, ...

20.
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Digital first : the six realizations to transform your business - a leadership fable / Vamshi Guntha And Shahrul Ladue by
Edition: 1st ed.
Language: English
Publication details: New delhi Wiley c2022
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.84 GUN, ...

21.
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Marketing Analytics / Seema Gupta and Avadhoot Jathar by Series: Wiley Analytics Series for ManagementLanguage: Eng
Publication details: New Delhi Wiley india pvt. ltd 2024
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 GUP, ...

22.
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Marketing Problems of Forest Industry In India / Indra Kumar and Alok Kumar by
Edition: 1st ed.
Language: English
Publication details: New Delhi, India, Commonwealth Publishers 2024
Availability: Items available for loan: Anna Centenary Library (1)Call number: 634.9 IND.

23.
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Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Amanda Coleman by Language: English
Publication details: New Delhi Kogan Page 2022
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 302.2 COL.

24.
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Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: 9th ed.
Language: English
Publication details: New jersey World Scientific 2023
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.8 WIR, ...

25.
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Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads & email Dr. Shakti Kundu by
Edition: 1st ed.
Language: English
Publication details: New Delhi Bpb Publications 2021
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.872 KUN, ...

26.
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The Great Poets of india / L.F. Rushrbook Williams by
Edition: 1st edition
Publication details: Bkp 2018
Availability: Items available for loan: Anna Centenary Library (2)Call number: 891.1 WIL, ...

27.
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Basics of Marketing Management : Theory & Practice / R.B. Rudani by
Edition: Rev. ed.
Language: Eng.
Publication details: New Delhi S. Chand and Company Ltd. 2022
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 RUD, ...

28.
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Fashion and Luxury Marketing / Solomon R. Michael by Language: English
Publication details: New delhi Sage Publications 2022
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 658.8 SOL.

29.
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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane by
Edition: 3rd ed.
Language: English
Publication details: Los Angeles : SAGE Publishing, Inc. , 2022
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 658.8 CRA.

30.
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New Dimensions of Marketing Management / S K. Baral by
Edition: 1st ed.
Language: Eng
Publication details: Delhi Amiga Press Inc. 2024
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.8 BAR, ...

31.
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Optimizing Digital Strategy : how to make informed, tactical decisions that deliver growth / Christopher Bones ; James Hammersley ; Nick Shaw by
Edition: 1st ed.
Language: Eng.
Publication details: London Kogan Page 2019
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.872 BON, ...

32.
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Myths Of Social Media / Michelle Carvill ; Ian MacRae by
Edition: 1st ed.
Language: Eng.
Publication details: London Kogan Page 2020
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.872 CAR, ...

33.
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The apology impulse : how the business world ruined sorry and why we can't stop saying it / Sean O'Meara and Cary Cooper. by Language: English
Publication details: London Kogan Page 2020
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 659.2 OME, ...

34.
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Digital Growth for Beginners : Strategy, Digital Marketing and Growth Hacking Implementation / Arnav Aditya Dey by
Edition: 1st ed.
Language: English
Publication details: Mumbai Shroff Publishers & Distributors 2020
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 DEY, ...

35.
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Effective sales enablement : achieve sales growth through collaborative sales and marketing / Pam Didner by
Edition: 1st ed.
Language: English
Publication details: London Kogan Page 2019
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.81 DID, ...

36.
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Corporate Brand Personality / Lesley Everett by
Edition: 1st ed.
Language: Eng
Publication details: London Kogan Page 2016
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.827 EVE, ...

37.
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Blockchain Success Stories : Case Studies From The Leading Edge of Business / Sir John Hargrave and Evan Karnoupakis by
Edition: 1st edition
Language: English
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2020
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 HAR, ...

38.
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B2B marketing : a South-Asian perspective / Michael D. Hutt, Dheeraj Sharma and Thomas W. Speh by
Edition: 11th ed.
Language: English
Publication details: India Cengage Learning India Pvt. Ltd. 2023
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 HUT, ...

39.
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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey by
Edition: 1st ed.
Language: Eng.
Publication details: London Kogan Page 2010
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.80072 MCD, ...

40.
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Campaigns That Shook The World / Danny Rogers by
Edition: 1st ed.
Language: Eng.
Publication details: London Kogan Page 2015
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 659.113 ROG, ...

41.
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Marketing Management / Rajan Saxena by
Edition: 6th ed.
Language: Eng.
Publication details: Chennai McGraw Hill Education (India) Private Limited 2024
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 SAX, ...

42.
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Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc by
Edition: 1st ed.
Language: Eng
Publication details: London Kogan Page 2006
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.812 SZW, ...

43.
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Branded beauty : how marketing changed the way we look / Mark Tungate by
Edition: 1st ed.
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: Anna Centenary Library (1)Call number: 381.4566855 TUN. Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 381.4566855 TUN.

44.
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Marketing your business : make the Internet work for you, get into exports, learn about products and pricing / John Westwood by
Edition: 1st ed.
Language: English
Publication details: London Kogan page 2011
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.8 WES, ...

45.
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How to write a marketing plan / John Westwood. by Series: Creating success series
Edition: 4th ed.
Language: English
Publication details: Philadelphia, PA : Kogan Page Limited , 2013
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 WES, ...

46.
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Marketing value metrics : a new metrics model to measure marketing effectiveness / Malcolm Mcdonald, Peter Mouncey and Stan Maklan by
Edition: 2nd ed.
Publication details: London Kogan Page 2014
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 658.80072 MCD.

47.
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Marketing Analytics Roadmap: Methods, Metrics, and Tools /Jerry Rackley by
Edition: 1st ed.
Language: English
Publication details: USA Apress 2015
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 RAC, ...

48.
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Lean Cx-How to Differentiate At Low Cost and Least Risk / Robert Dew ... [ et al ] by Language: English
Publication details: Berlin De Gruyter 2021
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.812 DEW.

49.
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Feed the startup beast : a 7-step guide to big, hairy, outrageous sales growth / Drew Williams and Jonathan Verney. by
Edition: 1st ed.
Language: English
Publication details: New York : McGraw-Hill , [2013]
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.8 WIL, ...

50.
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The best digital marketing campaigns in the world ii : mastering the art of customer engagement / Damian Ryan by
Edition: 1st ed.
Language: English
Publication details: London Kogan Page, 2014
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 658.872 RYA.

51.
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Confident Digital Content / Adam Waters by
Edition: 1st ed.
Language: English
Publication details: New delhi Kogan page c2018
Availability: Items available for reference: Anna Centenary Library: Not for loan (1)Call number: 658.872 WAT.

52.
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Innovative B2B Marketing / Simon Hall by
Publication details: Kogan Page, 2017
Availability: No items available.

53.
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Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez by
Edition: 1st ed.
Language: English
Publication details: London Kogan Page, c2023
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.827 ROD;1, ...

54.
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Thought Leadership : Prompting Businesses To Think And Learn / Laurie Young by
Edition: 1st ed.
Language: English
Publication details: New delhi Kogan page c2013
Availability: Items available for reference: Anna Centenary Library: Not for loan (2)Call number: 658.4092 YOU;1, ...

55.
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Selling To Win / Richard Denny by
Edition: 3rd ed.
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 WOR.

56.
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The 6 Disciplines Of Customer Experience / Harley Manning and Kerry Bodine by
Edition: 1st ed.
Language: English
Publication details: Mumbai Jaico Publishing House 2019
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.812 MAN, ...

57.
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Iconic Innovation : 75 Business Tales To Help You Find The Next Big Thing / Giles Lury by
Edition: 1st ed.
Language: English
Publication details: Mumbai Jaico Publishing House 2019
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.82 LUR, ...

58.
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Authority Marketing : How to leverage 7 pillars of thought leadership to make competition irrelevant / Adam Witty and Rusty Shelton by
Edition: 1st ed.
Language: English
Publication details: Mumbai Jaico Publishing House 2019
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.827 WIT, ...

59.
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Student Guide for Concept in Marketing / Robert D. Nash ... [et al.] by
Edition: 1st ed.
Language: English
Publication details: Boston Coast Learning Systems c2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 NAS.

60.
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30 Minutes ... to write a Marketing Plan / John Westwood by
Edition: 1st ed.
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 WES.

61.
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The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout by
Edition: 1st ed.
Language: English
Publication details: New York Harper 1994
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RIE.

62.
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Sales don't just happen : 26 proven strategies to increase sales in any market / Stephan Schiffman by
Edition: 1st ed.
Language: English
Publication details: Chicago Dearborn Trade Publishing c2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.81 SCH.

63.
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The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado / Paul Wiefels by
Edition: 1st ed.
Language: English
Publication details: New York Harper Business 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 WIE.

64.
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GUIDE TO MONEY MATTERS FOR HOSPITALITY MANAGERS / Cathy Burgess by
Edition: 1st ed.
Language: English
Publication details: Oxford Butterworth -Heinemann c2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.837 BUR.

65.
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Contemporary Global Marketing / 3G E-Learning by
Edition: 1st ed.
Language: English
Publication details: U.S.A 3G E-Learning c2017
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 ELE.

66.
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FOUNDATIONS OF BRAND MANAGEMENT / edited by Prof. Mark Hernandez and Dr. Willam Johnsberg by
Edition: 1st ed.
Language: English
Publication details: New York Delve Publishing c2015
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8343 HER.

67.
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Secrets of Power Marketing / Peter Urs Bender and George Torok by
Edition: 1st ed.
Language: English
Publication details: Delhi Macmillan 2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 PET.

68.
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The 100 Minute Marketing Manager / A. Nag by
Edition: 1st ed.
Language: English
Publication details: New Delhi Macmillan 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 NAG.

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