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Results of search for 'su:"Marketing research."'
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Authors
Aaker, David A
Babin, Barry J
Birks, David F
Bradley, Nigel
Burns, Alvin C
Bush, Robert P
Bush, Ronald F
Chakrapani, Chuck
Cooper, Donald R
Day, George S
Farris, Paul
Grewal, Dhruv
Hair, Joseph F
Hollensen, Svend
Krishnan, R
Kumar, V
Malhotra, Naresh K
Ortinau, David J
Parasuraman, A
Zikmund, William G
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6TH FLOOR, B WING
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Marketing - Evaluati...
Marketing - Manageme...
Marketing - Mathemat...
Marketing research
Marketing research -...
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Marketing research -...
New products
Onderzoeksmethoden
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SPSS for Windows
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1.
Magic numbers for consumer marketing : key measures to evaluate marketing success
John Davis
by
Davis, John
Publication details:
New Delhi
Wiley - India
2005
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 DAV
.
2.
Management : consumer behavior
Nitika Garg
by
Garg, Nikita
Publication details:
New York
McGraw-Hill/Irwin
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8342 GAR
.
3.
Market opportunity analysis : text and cases
Robert E. Stevens ... [et al.]
by
Stevens, Robert E
Publication details:
New York
Best Business Books
c2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 STE
.
4.
Market research : a guide to planning, methodology & evaluation
Paul Hague
by
Hague, Paul N
Edition:
3rd ed
Publication details:
London
Kogan Page
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAG
.
5.
Market research handbook
Mario van Hamersveld, Cees de Bont
by
Hamersveld, Mario van
Bont, Cees de
Edition:
5th ed
Publication details:
Hoboken, NJ
Wiley Publishing
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAM
.
6.
Market research in practice : a guide to the basics
Paul Hague, Nick Hague & Carol-Ann Morgan
by
Hague, Paul N
Hague, Nick
Morgan, Carol-Ann
Publication details:
London
Kogan Page
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAG
.
7.
Market research in practice : an introduction to gaining greater market insight
Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman
by
Hague, Paul N
Cupman, Julia
Harrison, Matthew
Truman, Oliver
Edition:
3rd edition
Publication details:
London
Kogan Page
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAG
.
8.
Market research made easy
Don Doman, Dell Dennison, Margaret Doman
by
Doman, Don
Dennison, Dell
Doman, Margaret
Edition:
3rd ed
Publication details:
New Delhi
Viva Books
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 DOM
.
9.
Marketing decisions under uncertainty
Dung Nguyen
by
Nguyen, Dung
Publication details:
Dordrecht ; Boston
Kluwer Academic
1997
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 NGU
.
10.
Marketing research : a decision maker's tool
Alan T. Shao, Kevin Zheng Zhou
by
Shao, Alan T
Edition:
Indian ed
Publication details:
London
Thomson
c2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 SHA
.
11.
Marketing research : a practical approach
Bonita Kolb
by
Kolb, Bonita M
Publication details:
Thousand Oaks, CA
SAGE
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 KOL
.
12.
Marketing research : an integrated approach
Alan Wilson
by
Wilson, Alan M
Edition:
2nd ed
Publication details:
Upper Saddle River, NJ
Prentice Hall/Financial Times
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.803 WIL
.
13.
Marketing research : concepts, practices, and cases
Sunanda Easwaran, Sharmila J. Singh
by
Easwaran, Sunanda
Singh, Sharmila J
Publication details:
Oxford
Oxford University Press
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 EAS
.
14.
Marketing research : first Indian adaptation
A. Parasuraman, Dhruv Grewal, R. Krishnan
by
Parasuraman, A
Grewal, Dhruv
Krishnan, R
Edition:
Reprint
Publication details:
Boston, MA
Houghton Mifflin
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 PAR
.
15.
Marketing research : in a digital environment
Joseph F. Hair, Jr. ... [et al.]
by
Hair, Joseph F
Edition:
4th ed
Publication details:
New York
McGraw Hill
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAI
.
16.
Marketing research : in a digital information environment
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by
Hair, Joseph F
Bush, Robert P
Ortinau, David J
Edition:
4th ed
Publication details:
Boston
McGraw-Hill Irwin
c2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HAI
.
17.
Marketing research : international student version
Carl Mcdaniel, Roger Gates
by
Mcdaniel, Carl
Gates, Roger
Edition:
8th ed
Publication details:
Hoboken, NJ
John Wiley & Sons
c2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83050053 MCD
.
18.
Marketing research : methodological foundations
Gilbert Churchill, Dawn Lacobucci
by
Churchill, Gilbert A
Iacobucci, Dawn
Edition:
10th Ed
Publication details:
Mason, OH
South-Western Cengage Learning
c2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
HF5415.2.C5 2010
.
19.
Marketing research and information
John Williams; Chartered Institute of Marketing
by
Williams, John
Chartered Institute of Marketing
Publication details:
Amsterdam ; Boston, MA
Elsevier / Butterworth-Heinemann
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 WIL
.
20.
Marketing research and information 2008-2009
Matthew Housden
by
Housden, Matthew
Edition:
1st ed
Publication details:
Amsterdam
Elsevier
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HOU
.
21.
Marketing research and modeling : progress and prospects : a tribute to Paul E. green
edited by Yoram (Jerry) Wind, Paul E. Green
by
Green, Paul E
Wind, Yoram
Publication details:
Dordrecht ; Boston
Kluwer Academic Publishers
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 WIN
.
22.
Marketing research for managers
Sunny Crouch, Matthew Housden
by
Crouch, Sunny
Housden, Matthew
Edition:
3rd ed
Publication details:
Oxford ; Boston
Butterworth-Heinemann
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 CRO
.
23.
Marketing research for non-profit, community and creative organizations: marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message
Bonita Kolb
by
Kolb, Bonita M
Publication details:
Thousand Oaks, CA
SAGE
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 KOL
.
24.
Marketing research kit for dummies
by Michael R. Hyman and Jeremy J. Sierra
by
Hyman, Michael R
Sierra, Jeremy J
Publication details:
Hoboken, N.J. ; Chichester
John Wiley [distributor], Wiley
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 HYM
.
25.
Marketing research made easy
Don Doman ; Dell Dennison and Margaret Doman
by
Doman, Don
Dennison, Dell
Doman, Margaret
Publication details:
USA
International Self Counsel Press Ltd
2008
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.83 DOM, ..
.
26.
Measurement in marketing research : an alternative framework
Thomas Salzberger
by
Salzberger, Thomas
Publication details:
Cheltenham, UK ; Northampton, MA
Edward Elgar
c2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 SAL
.
27.
Measuring marketing : 103 key metrics every marketer needs
John Davis
by
Davis, John
Publication details:
Singapore
John Wiley & Sons (Asia)
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 DAV
.
28.
Meeting of the minds : creating the market-based enterprise
Vincent P. Barabba
by
Barabba, Vincent P
Publication details:
Boston, MA
Harvard Business School
1995
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 BAR
.
29.
QMR : an introduction to qualitative market research
edited by Gill Ereaut, Mike Imms & Martin Callingham]
by
Callingham, Martin
Ereaut, Gill
Imms, Mike
Publication details:
Thousand Oaks, CA
SAGE Publications
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 IMM
.
30.
Qualitative market research : a comprehensive guide
Hy Mariampolski
by
Mariampolski, Hy
Publication details:
Thousand Oaks, CA
SAGE Publications
2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MAR
.
31.
Qualitative marketing research : a cultural approach
Johanna Moisander and Anu Valtonen
by
Moisander, Johanna
Valtonen, Anu
Publication details:
Thousand Oaks, CA
Sage
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83
.
32.
Qualitative methods for marketplace research
Shay Sayre
by
Sayre, Shay
Publication details:
Thousand Oaks, CA
Sage
c2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 SAY
.
33.
Quantitative models in marketing research
Philip Hans Franses and Richard Paap
by
Franses, Philip Hans
Paap, Richard
Publication details:
Cambridge
Cambridge University Press
2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83015118 FRA
.
34.
Questions that sell : the powerful process for discovering what your customer really wants
Paul Cherry
by
Cherry, Paul
Publication details:
New York
AMACOM
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.85 CHE
.
35.
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big
Sam Hill and Glenn Rifkin
by
Hill, Sam
Rifkin, Glenn
Edition:
1st ed
Publication details:
New York
HarperBusiness
c1999
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 HIL
.
36.
The handbook of brand management scales
Lia Zarantonello and Véronique Pauwels-Delassus
by
Zarantonello, Lia
Pauwels-Delassus, Véronique
Edition:
First edition
Publication details:
London ; New York
Routledge Taylor & Francis group
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 ZAR
.
37.
The hidden art of interviewing people : how to get them to tell you the truth
Neil McPhee and Roger Terry
by
McPhee, Neil
Terry, Roger
Publication details:
Hoboken, NJ
John Wiley & Sons
c2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
158.3 MCP
.
38.
The market research toolbox : a concise guide for beginners
Edward F. McQuarrie
by
McQuarrie, Edward F
Edition:
2nd ed
Publication details:
Thousand Oaks, CA
SAGE Publications
c2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MCQ
.
39.
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market
John Zagula and Rich Tong
by
Zagula, John
Tong, Richard
Publication details:
New York
Portfolio
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 ZAG
.
40.
The marketing research guide
Robert E. Stevens ... [et al.]
by
Stevens, Robert E
Edition:
1st Indian ed
Publication details:
New Delhi
Viva Books
2000
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 STE
.
41.
The myth of excellence : why great companies never try to be the best at everything
Frederick A. Crawford and Ryan Mathews
by
Crawford, Frederick A
Mathews, Ryan
Edition:
1st ed
Publication details:
New York
Three Rivers Press
2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 CRA
.
42.
The naked consumer : how our private lives become public commodities
Erik Larson
by
Larson, Erik
Edition:
1st ed
Publication details:
New York
H. Holt
c1992
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 LAR
.
43.
The new business road test : what entrepreneurs and executives should do before writing a business plan
John W. Mullins
by
Mullins, John W
Edition:
3rd ed
Publication details:
Upper Saddle River, NJ
Financial Times Prentice Hall
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.022 MUL
.
44.
The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
by Roger L. Brooks
by
Brooks, Roger L
Publication details:
Irvine, CA
Entrepreneur Press
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8343 BRO
.
45.
The practice of market research : an introduction
Yvonne McGivern
by
McGivern, Yvonne
Edition:
3rd ed
Publication details:
Upper Saddle River, NJ
Prentice Hall/Financial Times
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MCG
.
46.
Tools & techniques of marketing research &advertising
Stan Lipovetsky, Shon Magnan et al
by
Lipovetsky, Stan
Publication details:
New York
Intelliz Press
c2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 LIP
.
47.
Using market knowledge
Rohit Deshpandé, editor
by
Deshpande, Rohit
Publication details:
Thousand Oaks, CA
SAGE Publications
c2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 DES
.
48.
We are smarter than me : how to unleash the power of crowds in your business
Barry Libert &, Jon Spector ; and thousands of contributors
by
Libert, Barry
Spector, Jon
Publication details:
Upper Saddle River, N.J
Wharton School Pub
c2008
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.044 LIB, ..
.
49.
Why people buy things they don't need : understanding and predicting consumer behavior
Pamela N. Danziger
by
Danziger, Pamela N
Publication details:
Chicago
Dearborn Trade Pub
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8342 DAN
.
50.
Why we buy : the science of shopping
Paco Underhill
by
Underhill, Paco
Edition:
Updated and rev
Publication details:
New York
Simon & Schuster Pbks
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 UND
.
51.
Best practice in market research
edited by Peter Mouncey, Frank Wimmer
by
Mouncey, Peter
Wimmer, Frank
Publication details:
Hoboken, NJ
Wiley
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MOU
.
52.
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown
by
Lindström, Martin
Seybold, Patricia B
Millward Brown (Firm)
Edition:
Rev. pbk. ed
Publication details:
London
Kogan Page
c2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.833 LIN
.
53.
Creating breakthrough products : innovation from product planning to program approval
Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum
by
Cagan, Jonathan
Vogel, Craig M
Publication details:
Upper Saddle River, N.J
Prentice Hall PTR
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.5038 CAG
.
54.
Critical marketing : contemporary issues in marketing
edited by Mark Tadajewski and Douglas Brownlie
by
Brownlie, Douglas
Tadajewski, Mark
Publication details:
Hoboken, NJ
John wiley & Sons, Ltd
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 TAD
.
55.
Critical marketing studies
edited by Mark Tadajewski and Pauline Maclaran
by
Maclaran, Pauline
Tadajewski, Mark
Publication details:
London ; Thousand Oaks, CA
Sage
2009
Availability:
Items available for loan:
Anna Centenary Library
(3)
Call number:
658.83 TAD.1, ..
.
56.
Customer engagement : contemporary issues and challenges
edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit
by
Brodie, R. J
Conduit, Jodie
Hollebeek, Linda D
Publication details:
New York
Routledge Taylor & Francis group
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8342 BRO
.
57.
Cycles, trends, and turning points : practical marketing & sales forecasting techniques
John V. Crosby
by
Crosby, John V
Publication details:
Lincolnwood, IL
NTC Business Books
c2000
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 CRO
.
58.
Data mining and market intelligence for optimal marketing returns
Susan Chiu, Domingo Tavella
by
Chiu, Susan
Tavella, Domingo
Edition:
1st ed
Publication details:
Amsterdam ; Boston
Butterworth-Heinemann/Elsevier
c2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 CHI
.
59.
Delivering results in qualitative market research
Geraldine Lillis
by
Ereaut, Gill
Lillis, Geraldine
Publication details:
Thousand Oaks, CA
SAGE Publications
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 LIL
.
60.
Developing advertising with qualitative market research
Judith Wardle
by
Wardle, Judith
Edition:
Reprint
Publication details:
Thousand Oaks, CA
SAGE Publications
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 WAR
.
61.
Developing brands with qualitative market research
Jon Chandler and Mike Owen
by
Chandler, Jon
Owen, Mike
Publication details:
Thousand Oaks, CA
SAGE Publications
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 CHA
.
62.
Effective marketing
William G. Zikmund, H. Onur Bodur
by
Zikmund, William G
Bodur, Onur H
Edition:
1st Canadian ed
Publication details:
South Melbourne, Vic
Thomson Nelson
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 ZIK
.
63.
Effective marketing research in Canada
William G. Zikmund, H. Onur Bodur
by
Zikmund, William G
Bodur, Onur H
Edition:
1st Canadian ed
Publication details:
South Melbourne, Vic
Thomson Nelson
c2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 ZIK
.
64.
Ethnography for marketers : a guide to consumer immersion
Hy Mariampolski
by
Mariampolski, Hy
Publication details:
Thousand Oaks, CA
SAGE Publications
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 MAR
.
65.
Exploring marketing research
William G. Zikmund, Barry J. Babin
by
Zikmund, William G
Babin, Barry J
Edition:
10th ed
Publication details:
Boston
Cengage Learning
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 ZIK
.
66.
Geodemographics for marketers : using location analysis for research and marketing
Barry Leventhal
by
Leventhal, Barry
Publication details:
London
Kogan Page
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.43 LEV
.
67.
Guerrilla marketing research : marketing research techniques that can help any business make more money
Robert J Kaden
by
Kaden, Robert J
Publication details:
London
Kogan Page
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 KAD
.
68.
Handbook of qualitative research methods in marketing
edited by Russell W. Belk
by
Belk, Russell W
Publication details:
Cheltenham, UK ; Northampton, MA
Edward Elgar
c2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 BEL
.
69.
How to succeed in cyberspace : take yourself, your company or your organization online
Colin Haynes
by
Haynes, Colin
Publication details:
London
Aslib
1995
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
650.0285 HAY
.
70.
Interviewing groups and individuals in qualitative market research
Joanna Chrzanowska
by
Chrzanowska, Joanna
Publication details:
Thousand Oaks, CA
SAGE Publications
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 CHR
.
71.
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace
Ron Rentel ; with Joe Zellnik
by
Rentel, Ron
Publication details:
New York
McGraw-Hill
c2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 REN
.
72.
Listening to the voice of the market : how to increase market share and satisfy current customers
R. Eric Reidenbach
by
Eric Reidenbach, R
Publication details:
Boca Raton, FL
CRC Press
c2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 REI
.
73.
Basic marketing research
Gilbert A. Churchill, Jr
by
Churchill, Gilbert A
Edition:
4th ed
Publication details:
Fort Worth
Dryden Press
c2001
Availability:
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Call number:
658.83 CHU
.
74.
Basic marketing research
Churchill Gilbert A. Jr., Tom J. Brown, Tracy A. Suter
by
Churchill, Gilbert A., Jr
Brown, Tom J
Suter, Tracy A
Edition:
7th ed
Publication details:
Australia
Cengage Learning
2010
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Call number:
658.83 CHU
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75.
Essentials of marketing research
Joseph F. Hair, Jr. ... [et al.]
by
Hair, Joseph F
Edition:
1st ed
Publication details:
Boston
McGraw-Hill/Higher Education
c2008
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Call number:
658.83 HAI
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76.
Essentials of marketing research
Joseph F. Hair, Jr. ... [et al.]
by
Hair, Joseph F
Edition:
2nd ed
Publication details:
New York
McGraw-Hill Irwin
c2010
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77.
Essentials of marketing research
William G. Zikmund and Barry J. Babin
by
Zikmund, William G
Babin, Barry J
Edition:
4th ed
Publication details:
Mason, OH
South-Western Cengage Learning
2010
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Call number:
658.83 ZIK
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78.
Fundamentals of marketing research
R. Dayandandan
by
Dayadandan, R
Publication details:
Jodhpur
J. V. Publishing House
2009
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Call number:
658.83 DAY
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79.
Fundamentals of marketing research
edited by Naresh K. Malhotra
by
Malhotra, Naresh K
Publication details:
Thousand Oaks, CA
SAGE Publications
2007
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Anna Centenary Library
(3)
Call number:
658.83 MAL, ..
.
80.
Fundamentals of marketing research
edited by Naresh Malhotra
by
Malhotra, Naresh K
Publication details:
Thousand Oaks, CA
SAGE Publications
2007
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Anna Centenary Library
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Call number:
658.83 MAL.3
.
81.
Fundamentals of marketing research
edited by Naresh Malhotra
by
Malhotra, Naresh K
Publication details:
Thousand Oaks, CA
SAGE Publications
2007
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Anna Centenary Library
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Call number:
658.83 NAR.1
.
82.
Fundamentals of marketing research
edited by Naresh Malhotra
by
Malhotra, Naresh K
Publication details:
Thousand Oaks, CA
SAGE Publications
2007
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Anna Centenary Library
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Call number:
658.83 MAL.4
.
83.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money
Robert J. Kaden, Gerald Linda and Jay Conrad Levinson
by
Kaden, Robert J
Levinson, Jay Conrad
Linda, Gerald
Publication details:
London
Kogan Page Limited
2010
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.83 KAD, ..
.
84.
Market research in a week
Polly Bird
by
Bird, Polly
Publication details:
London
Hodder & Stoughton
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 BIR
.
85.
Marketing metrics : 50+ metrics every executive should master
Paul W. Farris ... [et al.]
by
Farris, Paul
Publication details:
Upper Saddle River, N.J
Wharton School Pub
c2006
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 FAR
.
86.
Marketing metrics : 50+ metrics every executive should master
Paul W. Farris ... [et al.]
by
Farris, Paul
Publication details:
Upper Saddle River, N.J
Wharton School Pub
c2006
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Anna Centenary Library
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Call number:
658.83 FAR
.
87.
Marketing research
edited by David F. Birks & Tim Macer
by
Birks, David F
Macer, Tim
Publication details:
New York, NY
Routledge
2008
Availability:
No items available.
88.
Marketing research
edited by David F. Birks & Tim Macer
by
Birks, David F
Macer, Tim
Publication details:
New York, NY
Routledge
2008
Availability:
No items available.
89.
Marketing research
Peter M. Chisnall
by
Chisnall, Peter
Edition:
7th ed
Publication details:
New York
McGraw-Hill
2005
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Anna Centenary Library
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Call number:
658.83 CHI
.
90.
Marketing research
John Boyce
by
Boyce, John
Edition:
2 nd ed
Publication details:
Boston
McGraw-Hill
2009
Availability:
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Anna Centenary Library
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Call number:
658.83 BOY
.
91.
Marketing research
Donald R. Cooper, Pamela S. Schindler
by
Cooper, Donald R
Publication details:
New Delhi
Tata McGraw-Hill
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
381.072 COO
.
92.
Marketing research
Debashis Pati
by
Pati, Debashis
Publication details:
Hyderabad
Universities Press
2002
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 PAT
.
93.
Marketing research
A. Parasuraman, Dhruv Grewal, R. Kishnan
by
Parasuraman, A
Grewal, Dhruv
Krishnan, R
Edition:
2nd ed
Publication details:
New Delhi
Biztantra, Houghton Mifflin Co
2009
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 PAR
.
94.
Marketing research
William G. Zikmund, Barry J. Babin
by
Zikmund, William G
Babin, Barry J
Publication details:
New Delhi
Cengage Learning
c2007
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 ZIK
.
95.
Marketing research
A. Parasuraman, Dhruv Grewal, R. Kishnan
by
Parasuraman, A
Grewal, Dhruv
Krishnan, R
Edition:
2nd ed
Publication details:
Boston, MA
Houghton Mifflin Company
2009
Availability:
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Anna Centenary Library
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Call number:
658.83 PAR
.
96.
Marketing research
David A. Aaker, V. Kumar, George S. Day
by
Aaker, David A
Day, George S
Kumar, V
Edition:
2nd ed
Publication details:
Australia
John Wiley & Sons Australia, Ltd
c2007
Availability:
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Anna Centenary Library
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Call number:
658.83 AAK
.
97.
No cover image available
Marketing research
Donald R. Cooper, Pamela S. Schindler
by
Cooper, Donald R
Schindler, Pamela S
Edition:
1st ed
Publication details:
New York
McGraw-Hill/Irwin
c2006
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 COO
.
98.
Marketing research
Alvin C. Burns, Ronald F. Bush
by
Burns, Alvin C
Bush, Ronald F
Edition:
5th ed
Publication details:
New Delhi
Pearson Education
2009
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83971 BUR
.
99.
Marketing research
Naresh K.Malhotra and Satyabhusan Dash
by
Malhotra, Naresh K
Dash, Satyabusan
Edition:
7th ed
Publication details:
Noida, India
Pearson India Education Services Pvt. Ltd
c2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MAL
.
100.
Marketing research
Alvin C. Burns, Ronald F. Bush
by
Burns, Alvin C
Bush, Ronald F
Edition:
5th ed
Publication details:
Upper Saddle River, NJ
Pearson/Prentice Hall
2006
Availability:
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Anna Centenary Library
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Call number:
658.83 BUR
.
101.
Marketing research
David J. Luck, Ronald S. Rubin
by
Luck, David Johnston
Rubin, Ronald S
Edition:
7th ed
Publication details:
Upper Saddle River, NJ
Prentice Hall
c1987
Availability:
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Anna Centenary Library
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Call number:
658.83 LUC
.
102.
Marketing research
David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
by
Aaker, David A
Day, George S
Kumar, V
Leone, Robert P
Edition:
10th ed
Publication details:
Hoboken, NJ
Wiley
c2011
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Call number:
658.83 AAK
.
103.
No cover image available
Marketing research
David A. Aaker, George S. Day
by
Aaker, David A
Day, George S
Edition:
3rd ed
Publication details:
Hoboken, NJ
Wiley
c1986
Availability:
No items available.
104.
Marketing research
David A. Aaker, V. Kumar, George S. Day
by
Aaker, David A
Day, George S
Kumar, V
Edition:
9th ed
Publication details:
Hoboken, NJ
Wiley
c2007
Availability:
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Anna Centenary Library
(1)
Call number:
658.83 AAK
.
105.
Marketing research : an applied orientation
Naresh K. Malhotra
by
Malhotra, Naresh K
Edition:
6th ed
Publication details:
Upper Saddle River, NJ
Pearson
c2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MAL
.
106.
Marketing research : an applied orientation
Naresh K. Malhotra
by
Malhotra, Naresh K
Edition:
5th ed
Publication details:
Upper Saddle River, NJ
Pearson/Prentice Hall
c2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 MAL
.
107.
Marketing research : an international approach
Marcus J. Schmidt, Svend Hollensen
by
Schmidt, Marcus
Hollensen, Svend
Publication details:
Upper Saddle River, NJ
Prentice Hall/Financial Times
2006
Availability:
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Anna Centenary Library
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Call number:
658.83 SCH
.
108.
Marketing research : an international approach
Marcus J. Schmidt and Svend Hollensen
by
Schmidt, Marcus J
Hollensen, Svend
Publication details:
New Delhi
Pearson Education
c2006
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83 SCH
.
109.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Publication details:
Oxford
Oxford University Press
c2007
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Anna Centenary Library
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Call number:
658.83 BRA
.
110.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Publication details:
Oxford
Oxford University Press
c2007
Availability:
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Anna Centenary Library
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Call number:
658.83 BRA
.
111.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Edition:
2nd ed
Publication details:
Oxford
Oxford University Press
2010
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Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83 BRA
.
112.
Marketing research : within a changing information environment
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by
Hair, Joseph F
Bush, Robert P
Ortinau, David J
Edition:
3rd ed
Publication details:
Boston
McGraw-Hill/Irwin
2006
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83 HAI
.
113.
Marketing research : within a changing information environment
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by
Hair, Joseph F
Bush, Robert P
Ortinau, David J
Edition:
3rd ed
Publication details:
New Delhi
Tata McGraw Hill
2008
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83 HAI
.
114.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money
Robert J. Kaden, Gerald Linda and Jay Conrad Levinson
by
Kaden, Robert J
Levinson, Jay Conrad
Linda, Gerald
Publication details:
London
Kogan Page Limited
2009
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83 KAD
.
115.
Retail marketing
Peter J. McGoldrick
by
McGoldrick, Peter J
Edition:
2nd ed
Publication details:
New York
McGraw-Hill
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.87 MCG
.
116.
Review of marketing research
Naresh K. Malhorta Editor
by
Malhotra, Naresh. K
Publication details:
Upper Saddle River, NJ
Prentice Hall
c2005
Availability:
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Call number:
658.83 MAL.1
.
117.
Statistics in market research
Chuck Chakrapani
by
Chakrapani, Chuck
Publication details:
London ; New York
Arnold ; Distributed in the U.S. by Oxford University Press
2004
Availability:
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Anna Centenary Library
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Call number:
658.83015195 CHA
.
118.
Statistics in market research
Chuck Chakrapani
by
Chakrapani, Chuck
Publication details:
London ; New York
Arnold ; Distributed in the U.S. by Oxford University Press
2004
Availability:
Items available for loan:
Anna Centenary Library
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Call number:
658.83015195 CHA
.
119.
A master class in brand planning : the timeless works of Stephen king
edited by Judie Lannon, Merry Baskin
by
Baskin, Merry
King, Stephen
Lannon, Judie
Publication details:
Hoboken, N.J
John Wiley & Sons
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 KIN
.
120.
A master class in brand planning : the timeless works of Stephen king
edited by Judie Lannon, Merry Baskin
by
Baskin, Merry
King, Stephen
Lannon, Judie
Publication details:
Hoboken, N.J
John Wiley & Sons
2007
Availability:
No items available.
121.
Achieving planned innovation : a proven system for creating successful new products and services
Frank R. Bacon, Jr., Thomas W. Butler, Jr
by
Butler, Thomas W
Bacon, Frank R
Edition:
[3rd ed.]
Publication details:
New York
Free Press
c1998
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.575 BAC
.
122.
An introduction to marketing experimentation : methods, applications and problems
M. Venkatesan [and] Robert J. Holloway
by
Venkatesan, M
Holloway, Robert J
Publication details:
New York
Free Press
1971
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83076 VEN
.
123.
Analysis and interpretation in qualitative market research
Gill Ereaut
by
Ereaut, Gill
Publication details:
Thousand Oaks, CA
SAGE Publications
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.834 ERE
.
124.
Basic marketing research : using Microsoft Excel data analysis
Alvin C. Burns, Ronald F. Bush
by
Burns, Alvin C
Bush, Ronald F
Edition:
2nd ed
Publication details:
Upper Saddle River, NJ
Pearson Prentice Hall
c2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.830285554 BUR
.
125.
Market research in a week
Polly Bird
by
Bird, Polly
Publication details:
London
Hodder & Stoughton
2003
Availability:
No items available.
126.
Marketing metrics : 50+ metrics every executive should master
Paul W. Farris ... [et al.]
by
Farris, Paul
Publication details:
Upper Saddle River, N.J
Wharton School Pub
c2006
Availability:
No items available.
127.
Marketing metrics : 50+ metrics every executive should master
Paul W. Farris ... [et al.]
by
Farris, Paul
Publication details:
Upper Saddle River, N.J
Wharton School Pub
c2006
Availability:
No items available.
128.
Marketing research
edited by David F. Birks & Tim Macer
by
Birks, David F
Macer, Tim
Publication details:
New York, NY
Routledge
2008
Availability:
No items available.
129.
Marketing research
edited by David F. Birks & Tim Macer
by
Birks, David F
Macer, Tim
Publication details:
New York, NY
Routledge
2008
Availability:
No items available.
130.
Marketing research
Peter M. Chisnall
by
Chisnall, Peter
Edition:
7th ed
Publication details:
New York
McGraw-Hill
2005
Availability:
No items available.
131.
Marketing research
John Boyce
by
Boyce, John
Edition:
2 nd ed
Publication details:
Boston
McGraw-Hill
2009
Availability:
No items available.
132.
Marketing research
Donald R. Cooper, Pamela S. Schindler
by
Cooper, Donald R
Publication details:
New Delhi
Tata McGraw-Hill
2006
Availability:
No items available.
133.
Marketing research
Debashis Pati
by
Pati, Debashis
Publication details:
Hyderabad
Universities Press
2002
Availability:
No items available.
134.
Marketing research
A. Parasuraman, Dhruv Grewal, R. Kishnan
by
Parasuraman, A
Grewal, Dhruv
Krishnan, R
Edition:
2nd ed
Publication details:
New Delhi
Biztantra, Houghton Mifflin Co
2009
Availability:
No items available.
135.
Marketing research
William G. Zikmund, Barry J. Babin
by
Zikmund, William G
Babin, Barry J
Publication details:
New Delhi
Cengage Learning
c2007
Availability:
No items available.
136.
Marketing research
A. Parasuraman, Dhruv Grewal, R. Kishnan
by
Parasuraman, A
Grewal, Dhruv
Krishnan, R
Edition:
2nd ed
Publication details:
Boston, MA
Houghton Mifflin Company
2009
Availability:
No items available.
137.
Marketing research
David A. Aaker, V. Kumar, George S. Day
by
Aaker, David A
Day, George S
Kumar, V
Edition:
2nd ed
Publication details:
Australia
John Wiley & Sons Australia, Ltd
c2007
Availability:
No items available.
138.
No cover image available
Marketing research
Donald R. Cooper, Pamela S. Schindler
by
Cooper, Donald R
Schindler, Pamela S
Edition:
1st ed
Publication details:
New York
McGraw-Hill/Irwin
c2006
Availability:
No items available.
139.
Marketing research
Alvin C. Burns, Ronald F. Bush
by
Burns, Alvin C
Bush, Ronald F
Edition:
5th ed
Publication details:
New Delhi
Pearson Education
2009
Availability:
No items available.
140.
Marketing research
Naresh K.Malhotra and Satyabhusan Dash
by
Malhotra, Naresh K
Dash, Satyabusan
Edition:
7th ed
Publication details:
Noida, India
Pearson India Education Services Pvt. Ltd
c2016
Availability:
No items available.
141.
Marketing research
Alvin C. Burns, Ronald F. Bush
by
Burns, Alvin C
Bush, Ronald F
Edition:
5th ed
Publication details:
Upper Saddle River, NJ
Pearson/Prentice Hall
2006
Availability:
No items available.
142.
Marketing research
David J. Luck, Ronald S. Rubin
by
Luck, David Johnston
Rubin, Ronald S
Edition:
7th ed
Publication details:
Upper Saddle River, NJ
Prentice Hall
c1987
Availability:
No items available.
143.
Marketing research
David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
by
Aaker, David A
Day, George S
Kumar, V
Leone, Robert P
Edition:
10th ed
Publication details:
Hoboken, NJ
Wiley
c2011
Availability:
No items available.
144.
No cover image available
Marketing research
David A. Aaker, George S. Day
by
Aaker, David A
Day, George S
Edition:
3rd ed
Publication details:
Hoboken, NJ
Wiley
c1986
Availability:
No items available.
145.
Marketing research
David A. Aaker, V. Kumar, George S. Day
by
Aaker, David A
Day, George S
Kumar, V
Edition:
9th ed
Publication details:
Hoboken, NJ
Wiley
c2007
Availability:
No items available.
146.
Marketing research : an applied orientation
Naresh K. Malhotra
by
Malhotra, Naresh K
Edition:
6th ed
Publication details:
Upper Saddle River, NJ
Pearson
c2010
Availability:
No items available.
147.
Marketing research : an applied orientation
Naresh K. Malhotra
by
Malhotra, Naresh K
Edition:
5th ed
Publication details:
Upper Saddle River, NJ
Pearson/Prentice Hall
c2007
Availability:
No items available.
148.
Marketing research : an international approach
Marcus J. Schmidt, Svend Hollensen
by
Schmidt, Marcus
Hollensen, Svend
Publication details:
Upper Saddle River, NJ
Prentice Hall/Financial Times
2006
Availability:
No items available.
149.
Marketing research : an international approach
Marcus J. Schmidt and Svend Hollensen
by
Schmidt, Marcus J
Hollensen, Svend
Publication details:
New Delhi
Pearson Education
c2006
Availability:
No items available.
150.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Publication details:
Oxford
Oxford University Press
c2007
Availability:
No items available.
151.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Publication details:
Oxford
Oxford University Press
c2007
Availability:
No items available.
152.
Marketing research : tools & techniques
Nigel Bradley
by
Bradley, Nigel
Edition:
2nd ed
Publication details:
Oxford
Oxford University Press
2010
Availability:
No items available.
153.
Marketing research : within a changing information environment
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by
Hair, Joseph F
Bush, Robert P
Ortinau, David J
Edition:
3rd ed
Publication details:
Boston
McGraw-Hill/Irwin
2006
Availability:
No items available.
154.
Marketing research : within a changing information environment
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by
Hair, Joseph F
Bush, Robert P
Ortinau, David J
Edition:
3rd ed
Publication details:
New Delhi
Tata McGraw Hill
2008
Availability:
No items available.
155.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money
Robert J. Kaden, Gerald Linda and Jay Conrad Levinson
by
Kaden, Robert J
Levinson, Jay Conrad
Linda, Gerald
Publication details:
London
Kogan Page Limited
2009
Availability:
No items available.
156.
Retail marketing
Peter J. McGoldrick
by
McGoldrick, Peter J
Edition:
2nd ed
Publication details:
New York
McGraw-Hill
2002
Availability:
No items available.
157.
Review of marketing research
Naresh K. Malhorta Editor
by
Malhotra, Naresh. K
Publication details:
Upper Saddle River, NJ
Prentice Hall
c2005
Availability:
No items available.
158.
Statistics in market research
Chuck Chakrapani
by
Chakrapani, Chuck
Publication details:
London ; New York
Arnold ; Distributed in the U.S. by Oxford University Press
2004
Availability:
No items available.
159.
Statistics in market research
Chuck Chakrapani
by
Chakrapani, Chuck
Publication details:
London ; New York
Arnold ; Distributed in the U.S. by Oxford University Press
2004
Availability:
No items available.
160.
Mark Plus inc: Winning The Future - Marketing and Entrepreneurship in Harmony
/ Philip Kotler and Hooi Den Huan
by
Kotler, Philip
Hooi Den Huan
Language:
English
Publication details:
Sinapore
World Scientific Publishing Co. Pte. Ltd.
2021
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 KOT
.
161.
Guerrilla marketing research : marketing research techniques that can help any business make more money
/ Robert J Kaden.
by
Kaden, Robert J
Edition:
1st ed.
Language:
English
Publication details:
New Delhi
Kogan Page India
2007
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.83 KAD, ..
.
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