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Results of search for 'su:"Marketing -- Cross-cultural studies"'
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Authors
Englis, Basil G
Mooij, Marieke K. de
Item types
English Books
Topics
Advertising - Cross-...
Advertising -- Cross...
Consumer behavior - ...
Consumer behavior --...
Marketing -- Cross-c...
Target marketing - C...
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1.
Global and multinational advertising
edited by Basil G. Englis
by
Englis, Basil G
Publication details:
Hove ; East Sussex, [UK]
Psychology Press
1994
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.1 ENG
.
2.
Global marketing and advertising : understanding cultural paradoxes
Marieke de Mooij
by
Mooij, Marieke K. de
Edition:
3rd ed
Publication details:
Thousand Oaks, CA
SAGE
c2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 DEM
.
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