Ambush marketing : game within a game Arul George Scaria

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Publication details: Oxford Oxford University Press 2008Description: xvii, 217 p. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 SCA (Browse shelf(Opens below))	Available		108140

Includes bibliographical references (p. [203]-210) and index

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