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	1.		Marketing management : text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan by Lal, Rajiv Quelch, John A Rangan, V. Kasturi Publication details: New Delhi Tata McGraw Hill Education 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 LAL.
	2.		The rhetoric and reality of marketing : an international managerial approach edited by Philip J. Kitchen by Kitchen, Philip J Publication details: Basingstoke, Hampshire Palgrave Macmillan 2003 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 KIT.
	3.		Innovation in marketing edited by Peter Doyle and Susan Bridgewater by Bridgewater, Susan Doyle, Peter Chartered Institute of Marketing Publication details: Oxford ; Boston Butterworth-Heinemann 1998 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 DOY.
	4.		Internal marketing : tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq by Ahmed, Pervaiz K Rafiq, Mohammed Chartered Institute of Marketing Publication details: Amsterdam ; Boston Elsevier Butterworth-Heinemann 2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 AHM.
	5.		International marketing strategy : analysis, development and implementation Isobel Doole, Robin Lowe by Doole, Isobel Lowe, Robin Edition: 5th ed Publication details: Mason, OH South-Western/Cengage Learning 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 DOO.
	6.		Business marketing management : B2B Michael D. Hutt, Thomas W. Speh by Hutt, Michael D Speh, Thomas W Edition: 9th ed Publication details: New Delhi Cengage Learning India c2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.804 HUT.
	7.		Business marketing management : B2B Michael D. Hutt, Thomas W. Speh by Hutt, Michael D Speh, Thomas W Edition: 10th ed Publication details: Mason, OH South-Western Cengage Learning 2010 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 HUT.
	8.		Global marketing management Warren J. Keegan by Keegan, Warren J Green, Mark C Edition: 7th ed Publication details: Upper Saddle River, NJ Prentice Hall 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.848 KEE.
	9.		Global marketing strategies Jean-Pierre Jeannet, H. David Hennessey by Jeannet, Jean-Pierre Hennessey, Hubert D Edition: 6th ed Publication details: Boston, MA Houghton Mifflin 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 JEA.
	10.		Global marketing strategies Jean-Pierre Jeannet, Hubert David Hennessey by Jeannet, Jean-Pierre Hennessey, Hubert D Edition: 2nd ed Publication details: Mumbai ; Chennai Jaico Publishing 2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 JEA.
	11.		Marketing management Michael R. Czinkota, Masaaki Kotabe by Czinkota, Michael R Kotabe, Masaaki Edition: 2nd ed Publication details: Australia Cengage 1998 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 CZI.
	12.		Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr by Peter, J. Paul Donnelly, James H Edition: 8th ed Publication details: Boston McGraw Hill 2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 PET.
	13.		Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr by Peter, J. Paul Donnelly, James H Edition: 9th ed Publication details: Boston McGraw-Hill Irwin 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 PET.
	14.		Strategic marketing David W. Cravens, Nigel F. Piercy by Cravens, David W Piercy, Nigel Edition: 9th ed Publication details: Boston McGraw-Hill Irwin c2009 Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.802 CRA, ...
	15.		Marketing management Michael R. Czinkota, Masaaki Kotabe by Czinkota, Michael R Kotabe, Masaaki Edition: 2nd ed Publication details: Australia Cengage 1998 Availability: No items available.
	16.		Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr by Peter, J. Paul Donnelly, James H Edition: 8th ed Publication details: Boston McGraw Hill 2007 Availability: No items available.
	17.		Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr by Peter, J. Paul Donnelly, James H Edition: 9th ed Publication details: Boston McGraw-Hill Irwin 2009 Availability: No items available.
	18.		Strategic marketing David W. Cravens, Nigel F. Piercy by Cravens, David W Piercy, Nigel Edition: 9th ed Publication details: Boston McGraw-Hill Irwin c2009 Availability: No items available.

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