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	1.		Market-driven management : strategic and operational marketing Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling by Lambin, Jean-Jacques Chumpitaz, Ruben Schuiling, Isabelle Edition: 2nd ed., [English ed.] Publication details: Basingstoke, Hampshire Palgrave Macmillan 2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.80094 LAM.
	2.		Winning in Asia, European style : market and nonmarket strategies for success edited by Vinod K. Aggarwal by Aggarwal, Vinod K Publication details: Houndmills, Basingstoke, Hampshire ; New York Palgrave 2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.848 AGG.
	3.		Global marketing management : a European perspective Warren J. Keegan and Bodo B. Schlegelmilch by Keegan, Warren J Schlegelmilch, Bodo B Publication details: Harlow, England Financial Times/Prentice Hall 2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84094 KEE.

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