Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Brace, Ian

Language: English Publication details: : Kogan Page , 2005 LondonEdition: 1st edDescription: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780749444020

Subject(s):

Market surveys--Methodology

DDC classification:

658.83 BRA

Summary: The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.83 BRA (Browse shelf(Opens below))	Available	697473
English Books	Anna Centenary Library 6TH FLOOR, A WING	658.83 BRA;1 (Browse shelf(Opens below))	Available	697474

Includes bibliographies and index

The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running.

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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

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