Using qualitative research in advertising : strategies, techniques, and applications Margaret A. Morrison ... [et al.]

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Publication details: Thousand Oaks, CA Sage c2002Description: xi, 139 p. : ill. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1072 MOR (Browse shelf(Opens below))	Available		164122

Includes bibliographical references (p. 132-134) and index

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