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1.
Qualitative marketing research : a cultural approach Johanna Moisander and Anu Valtonen by
Publication details: Thousand Oaks, CA Sage 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83.

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The qualitative dissertation : a guide for students and faculty Maria Piantanida and Noreen B Garman by
Publication details: Thousand Oaks, CA Corwin 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 808.2 PIA.

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