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Results of search for 'su:"Database marketing"'
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Authors
Blattberg, Robert C
Kim, Byung-do
Neslin, Scott A
Roman, Ernan
Item types
English Books
Topics
Consumer profiling
Customer relations
Database marketing
Marketing
Relationship marketi...
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1.
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
Ernan Roman
by
Roman, Ernan
Publication details:
New York
McGraw-Hill
c2011
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.812 ROM
.
2.
Database marketing: analyzing and managing customers
Robert C. Blattberg, Byung-do Kim, Scott A. Neslin
by
Blattberg, Robert C
Kim, Byung-do
Neslin, Scott A
Publication details:
New Delhi
Springer (India) PVT Ltd
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.872 BLA
.
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